Specialist Radiator Market

By Tal Potishman

Under our current economic climate, it is fair to say that the heating industry has been suffering as of late. However, installers should not be discouraged by this and give in to the economic pressures. Nor should they just wait it out until the situation stabilises more. There are actually numerous opportunities for installers to get stuck into good business.

The real challenge facing installers at the moment is to recognise these opportunities and taking advantage of them. One particular opportunity is the radiator market. There have been many products available in this market that have also increased in popularity over time due to a number of reasons.

As the local government has continued to make investments in social housing and public building works, such as healthcare and education, this has led to an increased demand in specialist heating products which can cater for these specific areas.

Furthermore, many homeowners who were previously contemplating moving home are now improving their homes instead. This has led to increased demand for designer radiators and products which offer great design and high performance.

The economic crisis has inevitably led to cost-cutting across homes in the UK. Therefore many consumers are finding ways to reduce their fuel bills. Many see the advantage of having an efficient heating system as a great way to cost-cut. Consumers do not want to invest more money into purchasing thermostatic radiator valves or changing to a high efficiency boiler. They are trying to find other ways to save.

The installer should listen carefully to the customer's needs and wants, and provide them with a wide variety of options that will cater to these. This will encourage the customer to think carefully about the options available to them before coming to a decision.

Many customers will have fairly drab looking radiators in their homes. Therefore they would be looking for the opportunity to give their radiators a makeover as they recognise that the radiator does not just have to be a practical item in the house to be hidden away. It can also be seen as a decorative item in itself, and as an installer, you can help see the customer this point of view.

As an installer you should inform the customer about the wide choice they have available. You can have double-panelled radiators, single-panelled or one which is clear glass. Therefore it is possible to have a nice looking radiator even before you turn on the heating.

Towel warmers are also on the increase in popularity. They can come in a variety of models just like radiators. There are also a wide range of floor stand designs available, which allows for greater flexibility in your home design, and making your bathroom very stylish.

It is time to change the consumer's perception. A radiator in the house does not just need to be another accessory to be hidden away. It can be stylish like any other object in the house. As an installer, your business will boom if you recognise these qualities in the market and make the most of them. - 30517

About the Author:

Sign Up for our Free Newsletter

Enter email address here